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Learn more about Portrait's innovative solution designed to help providers book more patients and generate more revenue in 2024.
Check out this detailed guide that provides an overview of Marketing Autopilot and how it works!
We are thrilled to introduce our Marketing Autopilot program! This incredible offering is designed to help you attract new patients through targeted ads on platforms like Meta and Google. Share your preferred packages to promote, and we will utilize our performance-optimized creative to run ads that drive maximum conversion. Our cutting-edge AI technology automatically targets and acquires potential leads, seamlessly transferring them to our skilled team marketing coordinators who follow up with leads within minutes and handle phone consultations and scheduling. For providers, this is a set-it-and-forget-it program — all you have to worry about is seeing your calendar book up!
The best part? You only pay for ad spend, and we cover everything else! Portrait takes care of the entire process and funds the ad setup, pays for a person to handle all your leads, and covers the cost of software, creative designs, and all iteration and management of your ad campaigns. The graphics and copy in each ad are tested extensively to optimize for conversion. For this reason we don't share the images, but we are constantly monitoring and adjusting campaigns to get the highest return on investment.
How it works:
- High-performing ads optimized for conversion will showcase your custom packages.
- Automated lead qualification will nurture clicks to identify high-intent clients
- Experienced representatives with front-desk expertise in aesthetics will handle hot transfers
- Representatives will book clients and secure deposits during phone consultations
- New clients will be scheduled on your calendar for prepaid consultations
Expectations & requirements:
- The minimum ad spend is $1k per month with a 3-month commitment that will be deducted from your monthly pay distribution
- Your training budget cannot be used toward the Marketing Autopilot Program
- The first month of your live ads will focus on testing. We will fine-tune the perfect recipe that works for your market through experimenting, learning, and iterating. It may take about a month to reach a steady state.
Case Study from a Portrait location in Northern California over a 5 month period:
- Spent ~$6K on ads over a 5 month period.
- The ads produced 480 leads.
- 66 patients booked with non-refundable deposits.
- On average each patient generated $410 in revenue.
- A total of $27K of new revenue has been generated so far.
Your next steps:
If you want to participate in the Marketing Autopilot Program please fill out this form.
We will reach out to collect details about your custom packages.